Journal — values

Presenting ZZ Everyone collection, Zulu & Zephyr continues to embody simplicity, versatility, and quality in unisex styles that promote equality and inclusion.

We sat down with Co-Director/Design Director, Karla Rose to share the story of Signatures and the meaning behind our tried and tested formula of best selling shapes.

We use Responsible Wool Standard Certified yarns through knitwear to ensure the welfare of the sheep and the land they graze on are protected. 

Our Spring 22 collection debuts the use of Amni’s Soul Eco® an innovative biodegradable polyamide yarn that breaks down within three years after disposal.

All metal hardware used on swimwear and denim are made from zinc alloy and are produced in line with Oeko-Tex® 100 Standard which ensures that no harmful substances are present in the end product.

We get to know Food for Everyone artist, Gemma Leslie while taking a peek inside her studio as she prepares for her first solo exhibition "Time Up North". Discover Gem's unique art alongside her favourite styles from our latest April collection. 

We choose to use hemp for its environmentally friendly properties as well as its durability and drape. Often used as a blend with linen or GOTS certified organic cotton, hemp adds durability and softens with every wear. Our hemp fabric blended with GOTS cotton holds the Organic 100 Content Standard awarded to blended fabrics to verify the organically grown content. Hemp from the Cannabis sativa plant, is considered to be one of the most environmentally friendly fabrics and is naturally pest resistant therefore requires a very limited application of pesticide or fertiliser, growing quickly using very little water. It is estimated to use 50% less water than cotton to grow. Hemp also has regenerative properties, restoring the soil instead of degrading it. The soil is replenished with nutrients from the leaves that drop while the plant matures. Hemp feels like a new linen, softening with each wash and wear. 

Using European Flax® gives us visibility on the raw material so as we work towards full transparency of our supply chain this is really important, we can trust the raw material origins and that environmental standards are met. Linen is typically grown without the use of pesticides and fertiliser as naturally the flax plant requires less than other crops. Although this is not always the case so as we strive for traceability we have sourced European Flax® Linen. Certified as being of the highest quality linen, its quality and strength is thanks to a unique combination of growing conditions and climate therefore European Flax® cannot be grown anywhere else. With its origins traceable to the wide coastal band of Western Europe stretching from the South of Normandy in Northern France through Belgium and the Netherlands.

As textile recycling technology becomes more readily available, we are excited to introduce the use of recycled cotton as a more sustainable alternative. Using recycled fibres as a collective is a crucial step towards a circular economy. Allowing us to reduce our reliance on new materials while diverting textile waste from landfill.

We believe that GOTS certified organic cotton is a more sustainable choice that promotes better social and environmental outcomes, improving the prosperity and health of the people that grow, pick and process the fibre as well as for the end consumer. We first introduced the use of GOTS certified organic cotton in our Spring 2020 Ready to Wear collection, used throughout the collection in lightweight shirting to our exclusive woven stripes developed with artisan weavers in India. Choosing GOTS certified organic cotton ensures we are aligned with the three pillars of sustainability; environmental, social and economic. So often we find that positive environmental impacts create better opportunities for people, socially and economically and organic agriculture is a great example.

We choose to use BCI Cotton as the overall mission is to improve cotton farming practices - socially, environmentally and economically. The Better Cotton Initiative (BCI) is the largest cotton sustainability program in the world, it exists to make global cotton production better for the people who produce it, better for the environment and better for the sector. It is an international working group that uses income generated by members to tackle issues of forced labour and decent work conditions that often plague the regions in which cotton is grown.

By using recycled polyester & nylon we are lessening our dependence on non-renewable fossil fuels, reducing our emissions and keeping plastic and nylon waste out of landfills and oceans. We strive to use as many natural fibres as possible, however polyester and nylon still play a role in producing strong resilient yarns for specialty fabrics such as swimwear and knitwear.