We introduced GOTS‑certified organic cotton in our Spring 2020 RTW collection, using it across lightweight shirting and our hand‑woven artisan stripes from India. Since then, it’s become a cornerstone of our materials approach.
Choosing GOTS‑certified fibres aligns us with the core pillars of sustainability — environmental, social and economic. Organic agriculture supports healthier ecosystems, stronger communities and more resilient supply chains.
Unlike conventional cotton, which relies on pesticides and chemical inputs that degrade soil and water systems, organic cotton is grown through chemical‑free, regenerative practices. These methods rebuild soil health, reduce water usage by relying mostly on rainwater, promote biodiversity and protect surrounding flora, fauna and communities. Farmers benefit too — with lower input costs, safer working conditions and healthier land for future generations.
The Global Organic Textile Standard (GOTS) ensures best practice from seed to finished garment. It upholds International Labour Organisation (ILO) social criteria, fair remuneration, and living‑wage considerations, while regulating fibre processing, dyeing and wastewater treatment through strict environmental management.
Organic cotton isn’t without limitations — conventional cotton can yield more fibres due to genetically modified seeds — but we believe GOTS‑certified organic cotton delivers meaningful environmental and social benefits, supporting the wellbeing of growers and the people who ultimately wear our clothes.
Our Impact
Since adopting GOTS‑certified organic cotton in July 2020, we’ve saved an estimated 217,558 litres of water compared with conventional cotton, based on Textile Exchange’s Life‑Cycle Assessment of cotton fibres. This study shows a conventional cotton tee uses around 8,206 litres of water, while an organic cotton tee uses just 704 litres — saving 7,502 litres per garment.
Look for the GOTS‑certified eco key to identify our certified styles.