BCI’s overall mission is to improve cotton farming practices - socially, environmentally and economically. With a focus on better cotton farming practices such as crop rotation, water stewardship, soil health and biodiversity. In turn improving the outcome for people, reducing pollution and protecting livelihoods while improving work conditions with better economic outcomes.
As we work towards best practice and full transparency, it is a high priority to support certified, traceable raw materials and organisations that improve social, environmental and economic outcomes such as Better Cotton Initiative (BCI).

Better Cotton.

Look out for the following eco key for all Better Cotton Initiative certified styles.