MEET ASH, LA STORE MANAGER.

"I'm excited to see how being in a new city will inspire me and help me progress both personally and professionally." Get to know our LA Store Manager, @ashgrats.

MEET ASH, LA STORE MANAGER. on Zulu & Zephyr

What are your every day work essentials?

My essentials for work (but also every day life) are the Mario Badescu Facial Spray and my 1L Corkcicle water bottle. I feel like if i'm fresh and hydrated then I have more energy which is essential for work, especially in retail!

We're so excited to have you on board with the ZZ team in Los Angeles - what are you looking forward to most moving to LA?

I'm most looking forward to being surrounded by new creatives within the art and fashion industry in LA. I genuinely feel that creatively we can reflect our environments and other individuals within our circles, so i'm excited to see how being in a new city will inspire me and help me progress both personally and professionally.

What are your go to pieces when styling an outfit?

I'd say I have more of a go-to-palette! I love wearing tonal outfits, particularly various earthy tones because it not only looks clean and fresh, but can also be dressed up or down quite easily. Throw in some denim and a few gold pieces of jewellery and that's what you can assume i'll be wearing most days.

Ash wears the Signature Boyfriend Shirt.

You've worked and collaborated with a lot of amazing brands - do you think this experience will help you in the pop up store?

I think the greatest skill I have learnt through my experiences is the concept of adapting a piece to suit your style, rather than adapting your style to suit one piece. I'm excited to show the LA customer just how easily a versatile Z&Z piece (or two) can fit in with their LA wardrobe.

LA is home to many famous models and creative artists that have helped shape the fashion industry. Describe your idea of the Los Angeles 'dream girl'

When I think of the LA dream girl - she's wearing vintage! Which is why I love that all ZZ pieces (swimwear included) can be pared back with your favourite vintage denim.

Ash wears the Zed High Rise Straight Leg Jean - Natural & Signature Strapless Onepiece - Black.

Zulu & Zephyr's upcoming campaign is carefully curated for a woman that's comfortable and the woman who is in control. What women come to mind when you think of this?

Two women came straight to mind! First up is Elly McGaw, Aussie Stylist & Creative Director living in NYC. She nails the comfortable but cool look. Also, Phoebe Tonkin - my favourite Aussie actress. I admire her for her acting success, but also for her humility and relaxed style.

Give us an insight on a typical day at work at the ZZ pop up store at platform?




Read next