Offline has been such a powerful movement - did you expect it's success to come about so quickly?
To be honest, no. I created Offline as a resource vs. media product, so I haven't had a traditional audience success metric in place. Success to me has always been reaching the right women with additive content that will empower them to explore self. I think perhaps that's why it has done "well" by traditional audience measures - because it comes from my heart. It isn't strategic.
We've recently noticed a divide between positive & negative impacts of social media. What are your thoughts on this? How do you use it?
Social media has been a gift in many ways. If you think about the access is has provided, as well as the democratisation of publishing and content creation; it has given a voice to the otherwise voiceless. Where it has become challenging, is the lack of transparency, as well as lack of responsibility from those publishing dishonest or low value content. We're subjected to false realities which causes comparison and anxiety. That's why I challenge women to take responsibility for what they allow into their feeds. Curate a visually, emotionally and mentally inspiring experience.
As a voice in the media, you always seem so refined and soft - how do you maintain this approach in such a competitive industry?